Sixteen years ago, if you were browsing a graphic design magazine, you would have found an advertisement with a very original approach to direct selling to designers, printers and print brokers. The ads offered wholesale 300 lpi (120 cm) screen ruling waterless printing with Toray plates, then a relatively new product in the U.S. market. Remarkable was the fact that the advertised products were offered at below market prices for full color printing. This innovative pioneer was Copy Craft printers located in Lubbock, Texas.
Not only was Copy Craft’s marketing approach unusual but also its location was as remote as you could get from the major industrial areas of the USA. Instead of a reputation as a center for finance or industry, Lubbock is known as the largest cotton-growing region in the world. But few people know that Lubbock is the home of one of the largest waterless printers in the USA.
Copy Craft’s customers number in the thousands, consisting of small, medium and large firms from across the USA, most of whom have never even visited the firm personally. The Better Business Bureau (BBB), a respected national consumer rating service, cited Copy Craft as an accredited business with an A+ rating, with no consumer complaints registered for the past three years. Another remarkable achievement in view of the volume of business they do nationally.
In the early to mid-nineties Copy Craft was as a printer whose business depended on print advertising in trade magazines. Since its first waterless Komori press (they now have three) in 1996 Copy Craft has grown to be a rare online printing company because it specializes in waterless offset, digital printing and large-format printing all of which gives their clients the ability to fulfill all their print needs with one company.
Copy Craft’s offset printing is called HD waterless full color printing and includes spot (Pantone) color printing. They confidently claim their HD waterless printing technology produces the most vibrant colors and highest resolution available in offset printing.
From business cards and brochures to labels, letterheads and a large selection of envelope sizes; they focus on printing all the items required to keep a business running from day to day. Their range of products also includes postcards, greeting cards and posters to door hangers, table tents and folders, Copy Craft has earned a reputation as an affordable choice for marketing and advertising print demands. They pride themselves in creating a solution for any custom print job, whether in HD waterless, digital or large format printing. Another unique offering is Copy Craft’s easy online quotes plus a FedEx shipping calculator so there are no hidden charges.
Their HP Indigo digital printing service is an excellent choice for companies seeking and on-demand print solution, and is perfect for customers needing short run and/or variable data printing. Large-format printing services allow them to handle custom banners, large format posters and signage projects. Copy Craft also maintains an award winning graphic design department along with an in-house mailing department that has made the firm one the largest bulk mailers in the Southwestern United States.
Their design department can do everything from logo design and branding to layout and design for any kind of printed piece. Projects can be taken from concept to completion or any part of a project or they can simply assist with the completion of a job already in progress. A routine part of their customer service is to assist clients in preparing files for accurate print production. Customers can view online videos at Copy Craft’s support center that show how to set up a file properly. A full set of project templates are available for download and help get projects started on the right foot.
Direct mail services are complete. From custom mailing lists built to target an exact demographic, to inserting, sealing and bulk mailing. Users can calculate the cost of their mailing piece online with their standard direct mail service fees and postage estimates. Copy Craft even shows product-specific regulations and mailing information via the drop down menu on their web site.
Copy Craft can not only provide the printed project, it can also convert the piece to just about any digital format. They know that with so many options on how to create and publish digital content, the customer finds it tedious and gets confused on how to find the best way to go in order to make their pieces available in a digital format.
Copy Craft clients enjoy one-on-one service via their team of knowledgeable sales representatives and support staff. Customers are assured that each and every print order is backed with a 100% satisfaction guarantee.
With over 100 people on staff, some working around the clock, Copy Craft can deliver a wider variety of products than most commercial printing houses in the nation. The sales department helps customers with fast quotes, short turnaround times, and the highest quality available.
We extend our congratulations to Copy Craft for having become one of the nation’s most experienced, high quality waterless printers. They stuck to the process even though its difficult days in the mid 90s. Kudos are also due for Copy Craft’s record of satisfied customers and its outstanding rating by the Better Business Bureau.