UV Waterless Shines in Toronto Market
According to Jack Youngberg co-founder of Somerset Graphics Co. Ltd. in Mississauga, Ontario, waterless printing should have a more prominent place in our industry. After spending many years in the trade Jack and Beth Youngberg started Somerset Graphics Co. Ltd in 1980. They named the company after looking at a map of England and settling on "Somerset" county.
Past experiences and connections served Somerset well in the early days. Previous clients of Jack's migrated to Somerset and helped open additional doors through-out the advertising industry. Selling out on the road during the day and starting production back at the shop at night enabled Somerset to experience tremendous growth during the early 1980's. The sacrifice had paid off as Somerset became a fully functional multi-colour shop by the mid-1980's after taking delivery of the first 4-colour 26" Komori Lithrone press in Canada. By 1989 Somerset had out grown its original location and moved to a new state-of-the-art 20,000 sq/ft production facility where they still remain today after many extensive renovations.
||Jack Youngberg Somerset President left with General Manager Ian Budge.
Somerset was notably the first commercial printer in the GTA (Greater Toronto Area) market to invest in 40" UV interdeck waterless technology. That investment was complimented a year later by a smaller dedicated UV waterless press, a KBA Genius. Both presses have far exceeded the initial expectations for high-quality UV waterless offset work.
Somerset has maintained the same number of staff over the last 20 years forgoing expansion to focus on client solutions and personal service. The ongoing success of Somerset is reflected by its' staff, a key group of hard working people who believe and take pride in what they do. The average employee of Somerset has been with the company for over 17 years and includes multiple generations from the same family.
Awards and recognition from industry peers have encouraged Somerset to keep raising the bar. Taking home awards for "Best of Show" and "Best in Region" only serve to recognize the submitted entries. Somerset believes that a lot of projects they produce are of award winning caliber but do not necessarily receive any accolades because they lack a "gimmicky" look or feel. How often are awards judges taking into consideration the dot, the lack of ink and water mixture to soften dots or how hard a substrate is to feed through a press? Asks Jack.
Historically the design community helped propel Somerset into the global spotlight. Toronto, Chicago, Boston & New York house some of the best boutique creative agencies in the world. It is their concepts and idea's that have been brought to life on any substrate that have contributed to Somerset's success. Somerset's approach to creative agencies is quite simple, once they work with us it would be very hard for them to have a comparable experience anywhere else.
We admire Somerset¹s philosophy along with their choice of waterless UV printing as a focus of the marketing program. We think Somerset will not only continue to shine in the Toronto market but also among their clients in Chicago and New York. See them at http://www.somersetgraphics.com.